INTRODUCTION

In today’s world if you business is not on instagram you are missing one of the biggest opportunity to get potential customers _ especially  according to how the market is growing . If you don’t follow the trend you will lag behind and it will be one of the biggest regret you have ever going to face in your life.

As you know instagram is no more a place just for posting selfies or any cinematic reels, its a place where small to large businessman come and start to build their empire.

In this blog i will detaily explain how a business can grow with platform like instagram and  how it will help to stay in ongoing competitive market field.

Why Instagram Is Considered As Diamond For Local Business.

As a qualified Freelance Digital Marketing Strategist in kannur i can say instagram is game changer for those small to large entrepreneurs whether they are from any field or whatever background, here they are accepted if their intention is to give good service to the customers.

Here’s how it works

♦ Helps in targeting the right audience which are likely to engage with your service.
♦ Even you start with a zero followers , it just take one great content that can earn hundreds of followers.
♦ Feedbacks can be collected from the messages and from the comments.
♦ It helps to build trust, commitment and a family.

6 Important Steps For Those Are Going To Start A Business

Step 1: Optimize Your Instagram Profile For Better Impression
Imagine Someone has visited your profile and you have 5 seconds to grab his attention .
Here’s what you can do:

♦ A unique username related to your business,and it should be simple and easily accessible for user.
♦ Profile pic must be included ,it can be a photo of your store or logo.
♦ A simple bio to describe what kind of service are you providing and location in a simple way.
Example: “Home -Made Chocolates | Based in Kannur | DM to order”
♦ Add a contact link , it can be a call or message or any booking page.

Done. That’s it your profile is now perfectly optimized.

Step 2 : Post Quality Content over Quantity
I have seen a lot of business persons not really aware about what kind of post they have to make and just
putting some random content which have no chance of engaging audience. As a digital marketing strategist in kannur i can say
you just need to only post the content which customers find useful or engaging.
Here’s what you can do:

♦ Make a short reel or content about how your product is made
♦ Try to make a before/after content which is great for (Bakers,Cafe’s or Interior Designers)
♦  Behind the scenes can be very useful for gaining the trust of customers.
♦ Try to take customer feedback through video or message to showcase in your profile.
♦  Offers and discounts for products or service is also good option you can use to increase customers.

Keep it minimal and optimized, You don’t need big screen or rotating monitors _ your smartphone is enough.

Step: 3 Use Hashtags and Geotags.
Using this you get discovered by your people around you.
For Example Let’s say you are running a cafe. Don’t just use #Cafe_ Use:
♦ #[YourCity]Cafe
♦ #[YourCity]Chillspot
♦ #[YourCity]Coffee

Also remember to tag your location in all post and stories, because whenever someone searches “nearby places” guess what who will appear? its you.

Step:4 Collab With Influencers or Happy Customers.
Sometimes collabing with small time to large time influencers is a a really good option,
because their audience may get attract your to business which can lead to increasing of customers day by day.
Here I will explain with a real life event.

Here in Kerala there was 16 year old boy who started a business in which he sells custom made phone cases.
At first he faced a lot of problems to get orders. One day he decided to promote his brand with an influencer for just 10000 Rs . The influencer agreed to promote his product and will only charge after the stocks are sold. Then after he got a lot of orders and the influencer was surprised to see a young age person making his own brand and the .
That’s why i am saying never hesitate to reach any influencer if you are confident that your brand will attract audiences.

Step:5 Try To Run Ads To Reach To Maximum Customers.
For running ads you don’t need to spend lakhs.
You just need 100-4oo rs  per day as it is easy to target customers around you as their is probability that they will
become your customers.
You just need to focus on somethings on your Ad:
♦You only need to run the ad on your best performing content.
♦ Include timely event sales or discount offers.
♦ Choose the right audience as it will lead to more customers.
♦Try to add locations as it is more easy your audience can get it.

Step:6 Follow Up And Stay Connect With Your Customers.
If you are achieving more customers that is great , but keeping them without breaking their trust is something you should think about it.
You should send them:
♦Offers on whatsapp.
♦ Regular mails on your offer and new arrivals
♦Send DM’S through social media  platforms and give regular updates.

My Final Thoughts

It’s easy to get customers into your business but before that i need you to think that whether are you ready to take this burden in your shoulders? If it is yes then you don’t need to worry you will succeed it.
You just have to make sure that you follow all these steps then i promise you no one will stop
you from reaching your heights.
If you need any help from don’t hesitate to visit my website.
Let’s connect their and grow together.